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4 MUST-HAVES FOR EVERY EQUESTRIAN WEBSITE DESIGN

Written by Jenna S

equestrian website design horse owner
Are you ready to
take the reins and design a website for your equestrian business that will give you that competitive edge? With approximately 9.2 million horses in the U.S., and approximately 2 million horse owners, the equine market size has grown substantially. Regardless of your position in this million-dollar industry, your online presence is often the public’s first impression of you and your business. Having a professional, relevant equestrian website design is vital in the world we live in today, especially if you are in an equine or agricultural business, and will make that first impression a testament of your skill, knowledge, credibility and professionalism. Here are 4 must-haves you will want to make absolutely sure are included in your equestrian website design.

AESTHETIC IMAGES AND COLORS

The colors you use not just in your branding but also in your equestrian website design are very important, especially in the equine industry. The use of warm and inviting colors resonates well with horse owners and can complement the tone and vibe of your site, establishing likability and trust. The use of imagery is important as well. Horse owners love to see photography of horses. Showing a variety of different horses is effective as it broadens your opportunity to reach many different owners.

equestrian website design galloping horse

CONTENT THAT IS RELEVANT

Your equestrian website design needs to be filled with relevant, keyword-rich content. Not only does it educate your audience and reinforce your reputation, it is also particularly important for search engines. It affects how high a website will appear in the search results for a given search term. Your SEO keywords are the pertinent words and phrases in your web content that make it possible for people to find your site using search engines. A website that is well optimized for search engines will help connect searchers to your site, and once there your site should be optimized to convert those visitors to customers.

SOCIAL MEDIA INTEGRATION

You want to make it incredibly easy for your visitors to connect with you on a deeper level, which can often be accomplished on your social media platforms. When creating your equestrian website design be sure that your social media integrations work seamlessly, giving you better results in your digital marketing strategy and encouraging interaction with your brand.

equestrian website design trainor riding horse

MOBILE-FRIENDLY DESIGN

In a world where people are using their smartphones and other mobile devices to access content wherever they go, a responsive website is a must. A mobile-friendly equestrian website design will improve the way your site looks on devices with both large and small screens, and increase the amount of time that visitors spend on your site. It can also help you improve your rankings in search engines, which in turn can mean more visitors to your website. As stated above, more traffic results in better lead generation, added conversions and increased sales.

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