An inbound marketing strategy is how you attract visitors to your website, convert them into leads, nurture them into customers and inspire them to become advocates and unofficial promoters of your brand. While tactics will vary from business to business and even campaign to campaign, once you have goals in place certain other things remain a constant.
Despite sitting at opposite ends of the spectrum, B2C (business-to-consumer) ecommerce and B2B (business-to-business) service companies share something in common. Both understand the importance of developing a strong Web presence and devising a marketing strategy and advertising campaigns to attract leads and convert them into customers.
Social media provides a great way to expand your company's reach through both paid advertisements and the building of an organic following. When using a platform like Facebook or Twitter, it is important to remember that they are different from other types of media, however. They are, after all, social.
Navigating social media can be tough, but knowing how to make the most of your social media efforts can do wonders for your ecommerce businesses. You want to engage with your audience in ways that highlight your products, and promote your brand even when you're not directly pitching a particular item or service. To get the most out of your social media pages, try following these simple suggestions that can help maximize your social campaigns:
It shouldn't surprise you to know that adding new content to your website regularly can help your SEO and the overall strength of your brand. New content attracts visitors, and regular updates can give them a reason to check your site frequently for helpful tips or interesting information.