Here’s the thing: Your Website Needs to be Mobile-Optimized So this begs the question: How do I know if my website is mobile optimized? The answer? Ask Google. No seriously, Google has some killer tools to help you know
In the last decade, the number of smartphones, tablets and other connected mobile devices in the world has skyrocketed. Although an exact figure is hard to pin down, Cisco estimates the number of connected devices in use will reach 34.8 billion this year, and it expects that number to top 50 billion by 2020.
In 2017, global business app revenue reached a record $60 billion, according to mobile analytics firm Sensor Tower, based on a measurement of paid apps, subscription-based apps and in-app purchases in both Google Play and Apple's App Store. Sigital market researcher App Annie expects that by 2020, the mobile app market will generate a staggering $189 billion in revenues from both app stores and in-app advertising.
With the evolution of the digital business landscape, mobile devices continue to redefine how people search for information, communicate, and handle tasks in everyday life. So, it comes as no surprise that the need to meet growing expectations has left many businesses thinking about introducing new mobile offerings that let customers conveniently engage and do business with them.
Having a mobile app is a great way to stay connected with your audience. No matter what type of industry you're in, an app gives your business a home right on the device that a customer is going to be looking at numerous times throughout every day. That's some prime real estate in and of itself, but apps give you a serious advantage beyond just having a reminder to check out your business living on your target audience's personal devices.
By now most web developers and website owners understand the need to build websites for a mobile audience. Over 75% of US adults say they own a smartphone, and the devices are exceptionally popular in the developing world. If you want your website to succeed, it's obvious that it needs to be mobile-friendly, but has the time come to take the next step and focus on your mobile site first and worry about desktops second?
The Internet is constantly evolving. Long gone are the days of hopping on a clunky desktop and waiting for your dial-up connection to bring you to the world wide web; now we bring the web with us wherever we go. Smartphones and connected devices are everywhere, and as they continue to grow in popularity, web developers need to put more and more focus on the way people are using them.