When designing your website it is easy to lose yourself in the details of branding, features, layout and all the intricacies of what it will do or how it will look. Sometimes what is forgotten is what exactly your users (those visiting your website) want and need from your site. That is where creating a user journey map comes in.
What is the most important thing a website needs to be successful? TRAFFIC! What is the point of having an amazing site if no one is going to see it? Your audience can't know they need exactly what you have to offer if they don't know you exist.
An inbound marketing strategy is how you attract visitors to your website, convert them into leads, nurture them into customers and inspire them to become advocates and unofficial promoters of your brand. While tactics will vary from business to business and even campaign to campaign, once you have goals in place certain other things remain a constant.
With the meteoric rise of social media, websites have become largely overlooked by many businesses, who almost view them as an afterthought. But there's a reason that websites remain the most important customer touchpoint and why nearly 9 out of ten marketers view them as critical to online success.
It is one thing to attract people to your website; it is another thing altogether to entice them to buy something. Conversion optimization, or conversion rate optimization (CRO) is a strategy for increasing the percentage of visitors to a website that convert them into customers.
For ecommerce site owners and administrators, the sheer number of web hosting solutions to choose from can make the decision-making process challenging, to say the least.
In today's digitally-focused world, consumers often go online to research restaurants' websites when deciding where to eat. While the restaurant industry is notorious for outdated, low-quality sites, brands like Starbucks, Panera Bread, and others have led the charge as food-service operators who have adopted and integrated cutting-edge web technologies into their restaurant businesses. This influx of technology has opened the door to new ways for restaurants to engage with and serve consumers, while significantly impacting their expectations.