In our increasingly digital-first world, savvy marketers understand the importance of reaching consumers wherever they are and prefer to beâ€”whether at home, work or on the go.
With ever-expanding channels, platforms, audiences and messages stretching across the online landscape, keeping your marketing plan and brand evolution in sync with your overall business strategy can be challenging. And with so many tasks to execute, it's inevitable that you'll make a few missteps along the way.
With 2019 approaching, many business owners and marketers are deciding on where to invest their time and money in the coming year.
With the meteoric rise of social media, websites have become largely overlooked by many businesses, who almost view them as an afterthought. But there's a reason that websites remain the most important customer touchpoint and why nearly 9 out of ten marketers view them as critical to online success.
User experience, or UX for short, is often an often overlooked but all-too-important aspect of website design. In a past post, we discussed three ways to improve your website's user experience. Here, we talk about just why good UX truly matters.
When marketing in the digital world, there are many things to considerâ€”from web development and web design services, to SEO, to email campaigns, social media, blogging and more.
Statistics from the Content Marketing Institute (CMI) show that 86% of B2C marketers and 91% of B2B marketers use content marketing as a part of their overall marketing strategy. Overall, 72% of successful content marketers attribute their success to their content marketing strategy.