Iconic Brand. Fresh Take.

A Hot New Design for a New Line of McCafé Beverages

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Challenge

Creating an impactful, new design for a 50-year-old brand as it launched a new line of projects.

Solution

We leveraged the rich brown and tan tones of the new McCafé as created innovative designs to promote their new premium coffee line.

Results

Both the website and McCafé have been a great success, and McDonald’s continues to promote their lattes, coffee, and other beverages.

McDonald’s needs no introduction. They’re a massive, iconic brand with fast food locations in over 100 different countries. Even an industry giant can use a hand when trying something new, however, and that’s where Dotlogics comes in. When McDonald’s was ready to court a more premium market with crafted espresso beverages, we were there to do design the best website to promote their foray into the world of lattes, macchiatos, and mochas.

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Areas of Expertise

Web Design Marketing Digital Strategy Customer Analysis
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