Before there were iPhones and Androids, there was BlackBerry, a smartphone maker that controlled 20% of the market, and the virtually unchallenged leader in mobile business communications.
In the first post in this two-part series, you learned about the importance of optimizing your content, on-page SEO, meta descriptions and URL slugs to help drive traffic to your website.
SEO and organic Web traffic matter. Just ask the 61% of marketers who say that boosting SEO and growing organic traffic are their most important inbound digital marketing strategies.
Life was easier for companies and brands in the pre-digital days, when customers were generally unaware of complaints made by others. But in our social media age, infinitely connected consumers can see and even chime in on all the public chatter, both good and bad.
Whether you routinely nail running your online business or make your share of digital marketing mistakes, everyone can use a little extrinsic motivation from time to time to uplift us during challenging times and inspire us to succeed in business and our professional endeavors.
An inbound marketing strategy is how you attract visitors to your website, convert them into leads, nurture them into customers and inspire them to become advocates and unofficial promoters of your brand. While tactics will vary from business to business and even campaign to campaign, once you have goals in place certain other things remain a constant.