It's no secret that how products and services are marketed can make all the difference between success and failure. But competing in a digital world that's con
Running and managing social media marketing campaigns is one of the most important but time-consuming aspects of digital marketing, but there are ways to make the job easier for your brand or business.
As a digital marketer and content strategist who has been practicing search engine optimization, or SEO, since the pre-Google era of the late 1990s, I've seen a lot change from the Web directory-driven days to the now hundreds of factors considered by Google's algorithm.
It is one thing to attract people to your website; it is another thing altogether to entice them to buy something. Conversion optimization, or conversion rate optimization (CRO) is a strategy for increasing the percentage of visitors to a website that convert them into customers.
For ecommerce site owners and administrators, the sheer number of web hosting solutions to choose from can make the decision-making process challenging, to say the least.